I just received a mail today from Reader's Digest. It's a yellow envelope, business mail- first class. There's also a logo of my bank (HSBC) beside that of reader's digest on the upper left side corner. Attached inside are letters, a car key, sheet of cheques (one saying 6,000,000).
The words are quite impressivley convincing if you aren't aware of these manipulative styles of marketing. It stated there that in order to qualify, 99% of people were eliminated and that from the 1% that remained, less than 1% are only privileged to receive such mail. It says that if you get a one year subscription of Reader's Digest you will have the chance to win from their raffle the ff: P6,000,000, P300,000, P800,000, P100,000 or any of these cars: Mazda 62.5, Mazda MX- 52.0 or BMW X3 2.OD. All you have to do is send back the coupons in this YES envelope including your credit card number and the car key.
I remembered when I was young we had a lot of books from Reader's Digest, encyclopedia and the like. Then my mom would tell me that we might win a car. Then she would receive mail after mail asking her to purchase this and that in order to FINALLY qualify. Now I realized that for decades now they have been doing this to everyone.
Are you going to bite this? Well, I'm just gonna keep the key to remind myself of Reader's Digest pursuit for cash. And by the way, what can HSBC say about this?
